Introduced in 1996 to reward advertising that builds brands across borders, the EURO Effies were the first pan-European advertising awards to be judged on the basis of effectiveness.
The Euro Effies are organised by the European Association of Communications Agencies (EACA) in partnership with Euronews and with the support of
The European Publishers' Council, Print Power,TIME Fortune, WARC, Adforum.com, Procter & Gamble, creativebrief, Viva Xpress Logistics,
Nielsen & Bacardi-Martini.
The EACA Euro Effies 2013 are open to all agencies (whether members of EACA or not) for campaigns which ran in two or more European markets in 2012.
To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and
use of marketing communications were key to the campaign's success.
Winners of the Euro Effies 2013 will be officially announced at the Awards Gala Dinner in Brussels on Wednesday, 18 September.
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